The idea of narrowing the scope of your coaching business to a specific niche can seem a bit scary and counterintuitive. Sharon Richmond, the founder of LeadingLARGE, acknowledges and understands first-hand that fear and hesitation and explains why clarifying a niche is actually expansive, not limiting.
In this episode, densely packed with answers and advice, Melinda and Sharon discuss how to define a niche as well as the benefits of appealing to a specific client base and what Sharon calls “targeting value”. Similar clients have similar pain points, so targeting a particular client base provides opportunities for shared stories and growth for your clients and for your business. It’s not so much about demographics but about common challenges. Sharon recounts her experience of honing in on her coaching niche and the enormous benefits it has brought to both her and her clients.
"My executive clients are amazing leaders, and are building companies they are proud of. Working with them is my greatest joy."
Sharon Richmond is an executive coach and consultant, leadership expert, course creator, lecturer, speaker, and published author specializing in business-driven change execution.
She is also an MBTI Master Practitioner, known internationally for her work on how MBTI types lead best. She’s certified and works with emotional intelligence tools (EQi, MSCEIT) and has for many years taught leadership at Stanford GSB and Stanford University.
Sharon has 30+ years of partnering with clients to improve their leadership, accelerate change, and achieve their most important goals:
For more information about Sharon and LeadingLARGE, please visit LeadingLARGE.com.
This show is like Oprah’s couch, where conversations cut straight to the heart of the topic, but... it’s only for coaches! Melinda Cohan of the Coaches Console explores the tough questions coaches face on a regular basis. With a new guest host each episode, Melinda provides tactical advice and strategies to address issues like “How do I deal with price resistance?” and “Should I fire my client?”
To learn more about Just Between Coaches, visit mirasee.com/podcast/just-between-coaches